Bachelor's of Arts (B.A.) in Integrated Marketing Communication
PRE-MAJOR REQUIREMENTS
COURSE | TITLE | CREDITS |
|---|---|---|
EC 203 | Economic Literacy | 3 |
COM 190 | Communication Seminar | 3 |
COM 200 | Introduction to Mass Communication | 3 |
COM 274 | Writing for Mass Communication | 3 |
COM 240 | Digital Media Management | 3 |
COM 250 | Introduction to Video Production | 3 |
COM 250L | Introduction to Video Production Laboratory | 1 |
MAJOR REQUIREMENTS
COURSE | TITLE | CREDITS |
|---|---|---|
COM 310 | Intercultural Communication | 3 |
COM 320 | Professional Presentations | 3 |
COM 325 | Digital Photagraphy I | 3 |
COM 360 | Social Media Strategy | 3 |
COM 460 | Social Media Strategy II | 3 |
COM 378 | Digital Graphics and Design | 3 |
COM 370 | Media Copywriting | 3 |
COM 371L | Communication Practicum Laboratory | 1 |
COM 375 | Public Relations | 3 |
MKT 301 | Principles of Marketing | 3 |
COM 433 | Media Law and Ethics | 3 |
COM 431 | Integrated Marketing Communication | 3 |
COM 437 | Marketing Research | 3 |
COM 437L | Marketing Research Laboratory | 1 |
COM 476 | Integrated Campaigns | 3 |
COM 476L | Integrated Campaigns Laboratory | 1 |